For heads of marketing and CMOs at skincare, makeup and haircare brands
The beauty influencer agency that makes creators your main sales channel
We're a beauty influencer agency. We find the beauty creators your customer watches, track each one with a code, and run the best videos as ads.
Who we work with
Brands that sell makeup, skincare, haircare and nail products. You run marketing there, as head of marketing, CMO or founder, and you want beauty influencers to become a main sales channel, not a side one.
Skincare and skin devices
Serums, retinol, LED masks, microcurrent, at home laser
For example
- DRMTLGY
- CurrentBody
- ZIIP
- NIRA
- Qureskincare
- Ulike
Makeup, nails and fragrance
Brushes, palettes, foundation, press on nails, perfume
For example
- Sigma Beauty
- Colourpop
- Natasha Denona Makeup
- Kiara Sky
- Scentbird
- Dossier
Haircare and hair tools
Curl care, hair growth lasers, wigs, silk sleep masks
For example
- Curlsmith
- CURLSQUEEN
- iRestore
- KLAIYIHAIR
- Sleep&Glow
Beauty influencer integrations
Sponsored videos by beauty creators, most watched first. Each one is the moment the product comes in.
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Face oilPAINTEDBYSPENCER for Sephora
A full glam look built on her Sephora picks. 636,415 views
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Gel nail polishEmily Susanah for Makartt
Subscribers draw the nail art she paints. 624,240 views
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Eye creamPAINTEDBYSPENCER for City Beauty
A soft glam routine, prep first. 527,539 views
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Facial steamerKaiser Coby for Vanity Planet
An at home facial, step by step. 208,787 views
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PerfumeKathleenLights for Scentbird
Her favorites of the month. 196,399 views
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Cleansing brushDesi Perkins for Vanity Planet
A night routine, filmed old school. 195,709 views
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Prescription skincaresophdoeslife for Dermatica
Trying the viral products for the first time. 191,583 views
Brands that sponsor beauty influencersTop beauty influencers
What brands get
Not one post. Your buyers seeing your product again and again, from beauty creators they trust, with every customer tracked.
Our own count of sponsored YouTube videos, as of 2026-10-29.
Creators who keep coming back
DRMTLGY has 181 sponsored videos from just 16 creators, and Kiara Sky has 114 from 8. One trusted creator, again and again, beats a hundred one off posts.
A bench of creators, not one face
CurrentBody has 216 sponsored videos across 59 creators, and Sephora has 166 across 56. We build that kind of roster for you.
Your best videos become your ads
After testing, we get the rights to run the top creators' videos as Meta and TikTok ads from their own accounts.
You see what each creator brings in
Every creator gets a coupon code or a tracking link, so you see the customers each one brings and how many keep buying.
Working with us, step by step
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1
We learn your brand
We learn your value propositions and how you want the product framed. We also study competitor integrations: which ones performed well, which fell flat.
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2
We map your audience
We confirm where you sell and ship, then map your audience against creator data, down to the skin type and hair type you sell to.
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3
We present the creators
We present a set of beauty creators that fit. After you approve them, you get a finalized roster and plan.
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4
We brief and review
We bring your value propositions into every creative brief, and we review every single ad before it goes live.
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5
We measure every creator
We set up tracking with a coupon code or a UTM link, so you see exactly how many customers come in through each creator, and how many keep buying.
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6
We scale the winners
After the first three months, we take the top performers and run their videos as Meta and TikTok ads.
For most beauty brands, influencer is a side channel
Influencer marketing gets roughly 2.5 to 3% of the marketing budget (eMarketer), even though it can bring the best conversions, the best leads, and brand value that lasts.
Beauty brands tell us the same three things.
“We keep paying more for the same results”
Why it happensEvery post needs a flat fee, and creators only post when they are paid.
“A few creators bring in almost all our sales”
Why it happensThey've already used up the creators they know, the new ones cost too much or don't perform, and every launch feels like starting from zero.
“Influencer is still a side channel next to Meta”
Why it happensThey want it to become a main way to win customers at a lower cost, and it never gets big enough to matter.
What typical influencer marketing looks like
- Hundreds of PR boxes sent out with no idea which ones sold anything.
- Onboarding creators only to find most of them don't perform.
- Moving on to the next influencers after one launch, before their fans have seen the product twice.
- The relationship never gets past a single paid post, and that's why influencer stays a side channel.
Why work with us
We know who beauty brands book
We track 19,985 sponsored videos from 1,123 beauty creators, so we see which creators brands come back to.
One system, not one campaign
We don't just run a regular campaign on retainer.
We work with your team
We install the systems and teach them to your team, so over time you can scale it in house.
Claims are handled
Skincare and hair growth products have rules on what can be said, and we run promotions inside those rules every day.
Over the last year, we've worked across 55+ brands and helped companies 2-3x Black Friday launches.
Influencer AdvisoryA division of Influencer Advisory
Beauty Influencer Agency is the beauty division of Influencer Advisory, the influencer marketing agency for health and wellness brands. Same team, same systems, built for brands that sell skincare, makeup and haircare.
Questions brands ask us
How do brands find beauty influencers?
We start with creators whose followers are your kind of buyer, then check how often brands came back to sponsor them again. We also check that the comments come from real fans, not bought followers, and we see the repeat bookings across 19,985 sponsored beauty videos in our data.
Which brands sponsor beauty influencers?
In our data, 4,808 brands have sponsored beauty creators on YouTube. YesStyle leads with 222 sponsored videos, then CurrentBody with 216, Sigma Beauty with 214 and City Beauty with 187. The full ranked list is on our brands page.
How much do beauty influencers cost?
Every creator prices differently, so we quote per creator once we know your product and goals. We negotiate every deal hard, and in a lot of cases we land a rate low enough that the savings alone offset our fee.
Who are the top beauty influencers for brand deals?
The ones brands book again and again. In our data, MrKongsMom has 247 sponsored videos, Mandy Davis MUA 197, FiftyPlusBeauty 149 and Kackie Reviews Beauty 129. The full ranked list is on our influencers page.
Book a call
We're a beauty influencer agency. We find the beauty creators your customer watches, track each one with a code, and run the best videos as ads.