How we found them
We read the channel descriptions of the beauty creators we track.
28 say the channel is for women over 50, or that the creator is 50 or older.
26 of them have a brand video, meaning a video with a brand’s discount code, link or read.
That is 1,072 brand videos, about 41 each.
Across all 1,123 beauty creators with a brand video in our data, it is about 18.
“Fifty Plus Beauty is about skin care, makeup, "youthing" and aesthetic procedures for women over fifty.”
FiftyPlusBeautybeauty creator on YouTubeher channel description
“I'm a 60+ woman that loves all things glitzy”
Glitzy Fritzybeauty creator on YouTubeher channel description
“What I’ve learned over the past decade is this: it’s never too late to have the best skin of your life.”
Beyond50Skinbeauty creator on YouTubeher channel description
The five with the most brand videos
| Creator | Subscribers | Brand videos | Brands with the most |
|---|---|---|---|
| FiftyPlusBeauty | 300,000 | 149 | iRestore, City Beauty, NuFACE |
| Tamara’s Timeless Beauty | 127,000 | 103 | DRMTLGY, Sigma Beauty, City Beauty |
| Beyond50Skin | 32,000 | 87 | DRMTLGY, ZIIP, CurrentBody |
| Glitzy Fritzy | 23,500 | 86 | Sigma Beauty, Grande Cosmetics, Haielle |
| Stay Fabulous with Nisha | 342,000 | 77 | Mimo Wigs, Sigma Beauty, Coco & Eve |
Two of the five have under 33,000 subscribers.
The oldest creator in the set, rxstrmom, says she is 80. Her channel has 348,000 subscribers.
The brands already there
| Brand | Over 50 channels it is on | Its brand videos on them |
|---|---|---|
| City Beauty | 7 | 75 |
| ZIIP | 7 | 24 |
| Sleep&Glow | 6 | 34 |
| BK Beauty | 5 | 37 |
| NIRA | 5 | 34 |
| CurrentBody | 5 | 16 |
| Sigma Beauty | 4 | 78 |
ZIIP, NIRA and CurrentBody sell skin devices.
If you sell a device, a serum or brushes to women over 50, these are the brands you are up against on these channels.
How to book them
- Read the channel description first. These creators say who they make videos for.
- Check which of the brands above already sit on the channel, and how often they came back.
- Start with a few creators for three months, each with a code of their own, and keep the ones who sell.
Our influencers page ranks the beauty creators brands book most.