Beauty influencer marketing guides
Short guides for beauty brands, each built from the creator videos and paid posts we count ourselves.
PR boxes for influencers, and what a tag is worth
What 1,000 Instagram posts tagging Summer Fridays and 72 TikToks naming Tree Hut show about PR boxes: what a tag is worth, and how to tell gifted from paid.
Read the guideHow Glossier and Rare Beauty pay influencers
How Glossier and Rare Beauty pay creators on Instagram, counted from their declared paid posts: who books the same creators again, and what to copy.
Read the guideBeauty influencers over 50, and the brands that book them
The beauty creators over 50 that brands work with most, counted from 1,072 brand videos on 26 YouTube channels, and the beauty brands already booking them.
Read the guideGet a free beauty creator audit
We find the skincare reviewers, makeup artists and nail creators your buyers already follow, track the sales from each one with a code, and turn the best tutorials into Meta and TikTok ads.