Brands with many code videos and no sponsor line
We count a video for a brand when the video's description carries that brand's code or link.
| Brand | Videos with its code or link | Say sponsored | Creators | Its top creator |
|---|---|---|---|---|
| Sigma Beauty | 252 | 0 | 24 | Glitzy Fritzy, 31 |
| Twisted Lily | 184 | 2 | 18 | Mandy Davis MUA, 36 |
| LOOKFANTASTIC | 181 | 7 | 21 | Diaryofabeautygeek, 48 |
| So Avant Garde | 125 | 0 | 9 | Fragrance Hunter, 37 |
| Kiara Sky | 114 | 1 | 8 | Deenailslayer, 59 |
| Natasha Denona | 104 | 0 | 19 | Kelly Gooch, 19 |
| Colourpop | 102 | 3 | 14 | Robert Welsh, 39 |
| Madam Glam | 85 | 0 | 16 | Miss Jo's Nail Co., 22 |
| Not Polish | 65 | 0 | 6 | Vee Nailedit, 34 |
Kiara Sky has 8 creators, and all 8 came back at least twice.
Sigma Beauty has 24, and 23 came back.
Next to brands whose reads say sponsored
| Brand | Videos with its code or link | Say sponsored |
|---|---|---|
| Sephora | 169 | 137 |
| Dossier | 148 | 52 |
| Scentbird | 133 | 43 |
Sephora's creators say sponsored in 137 of 169 videos.
Sigma Beauty's say it in none of 252.
How a beauty affiliate program starts
BK Beauty gifted product to creators with no expectation that they share it.
Creators who liked it were offered an affiliate code and commissions, and its founder says the product spread.
In our data BK Beauty has 154 videos with its code or link, and 6 say sponsored.
27 creators carry it, and 22 of them came back at least twice. Lisa J made 35.
- Send product with no ask attached.
- Offer a code and a commission to the creators who liked it.
- Watch whose code sells, and give those creators more.
Our influencers page shows the beauty creators brands keep coming back to.