The device brands, counted
We count a video for a brand when the video's description carries that brand's code or link.
It counts as sponsored only when the video's own text says so.
| Brand | Videos with its code or link | Say sponsored | Creators | Creators with 5 or more |
|---|---|---|---|---|
| CurrentBody | 222 | 67 | 59 | 11 |
| Qure | 118 | 16 | 25 | 6 |
| ZIIP | 117 | 39 | 40 | 6 |
| NIRA | 98 | 25 | 25 | 8 |
| Vanity Planet | 65 | 3 | 13 | 6 |
| Ulike | 55 | 33 | 35 | 0 |
| AMIRO | 47 | 24 | 33 | 0 |
| FOREO | 37 | 19 | 16 | 2 |
| Omnilux | 34 | 8 | 11 | 1 |
Every year bigger
| Year | CurrentBody | Qure | ZIIP |
|---|---|---|---|
| 2022 | 2 | 0 | 2 |
| 2023 | 23 | 8 | 8 |
| 2024 | 38 | 21 | 24 |
| 2025 | 75 | 34 | 40 |
| 2026, to early November | 84 | 55 | 43 |
All three passed their 2025 count before November.
If you sell a device, the creators your buyer watches are getting more device offers every year.
Two ways device brands use creators
- Back to the same creators. UnBlah Yourself, a skincare channel with 88,400 subscribers, has 48 videos with Qure's code or link. Glitzy Fritzy made 18 of Omnilux's 34.
- A new face every time. Ulike has 55 videos from 35 creators, and no creator made 5. 33 of the 55 say sponsored in their own text. AMIRO looks the same: 47 videos from 33 creators.
CurrentBody does both.
It has 59 creators, and 11 of them carried its code or link in 5 or more videos.
Peaches Skin Care leads with 32 and Kelly Gooch has 31.
What to do with this
- Look up who your rivals already sit with. A creator with 30 CurrentBody videos is spoken for, so ask about exclusivity before you pitch.
- Look below the big channels. UnBlah Yourself carries Qure's longest run with 88,400 subscribers.
- Give every creator a code of their own, then go back to the ones whose code sells.
Our brands page ranks every beauty brand by the creator videos we count.