The skincare brands, counted
We count a video for a brand when the video's description carries that brand's code or link.
It counts as sponsored only when the video's own text says so.
| Brand | Videos with its code or link | Say sponsored | Creators | Creators with 2 or more |
|---|---|---|---|---|
| City Beauty | 187 | 20 | 28 | 19 |
| DRMTLGY | 181 | 2 | 16 | 16 |
| Skintruth | 79 | 0 | 2 | 2 |
| Beauty Pie | 68 | 23 | 16 | 8 |
| Revivserums | 59 | 0 | 3 | 3 |
| Dermatica | 58 | 27 | 18 | 9 |
| OSEA | 55 | 19 | 28 | 13 |
| d'Alba | 47 | 43 | 32 | 9 |
| Clear Revolution | 42 | 0 | 1 | 1 |
| La Roche-Posay | 17 | 15 | 12 | 5 |
Few creators, long runs
- DRMTLGY: 16 creators, all 16 back at least twice, 11 in 5 or more. Tamara’s Timeless Beauty made 37.
- Revivserums: 59 videos from 3 creators. No BS Beauty made 30, Sincerely Miss Ash 23.
- Skintruth: 79 videos from 2 creators. Brianna Stanko made 48, Mandy Davis MUA 31.
- Clear Revolution: all 42 from Chris Gibson, whose channel has 1,030,000 subscribers.
Almost none of these say sponsored. DRMTLGY's say it in 2 of 181.
The creator carries a code, and the videos keep coming for years.
Many creators, one read each
- d'Alba: 47 videos from 32 creators. 43 say sponsored, and no creator made more than 4.
- La Roche-Posay: 17 videos from 12 creators. 15 say sponsored, and no creator made more than 2.
Most of them say sponsored: paid reads, booked once or twice per creator.
Dermatica sits in between: 58 videos, 18 creators, 9 of them back twice or more.
The one we would copy
“One brand says its ad account now runs the same five to 10 smaller creators again and again because they performed well.”
his influencer playbook notes
- Start with five creators for three months, each with a code of their own.
- Every month, cut the two or three who sell least and test new ones.
- Go back again and again to the ones who sell, the way DRMTLGY went back to all 16.
Our influencers page ranks the beauty creators brands book most.